So Insignia is Best Buy's store brand. The TV's are manufactured by LG... however they're at least $500 cheaper than the LG brands. For the big TV's anyway. I just bought an Insignia 47" HDLCD flat screen for $797 on sale and its awesome. Name brands are over priced. The picture quality on this TV is great.

FYI... get an Insignia and save yourself some money.